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strategic design is simply design capable of controlling perception.

A MOUSE HAS NEVER BEEN more powerful.

single-minded in purpose 

savagely efficient

relentlessly

aggressive

unstoppable

by design

 "I spoke to Jake the Creative Director about my dreams of a Supercar Garage and his eyes lit up. He listened, understood my passion, interpreted it immediately and pitched it back to me as a multi-staged campaign on the fly.  I knew I'd met the right person + I made the right choice —
and that choice (and a lot of hard work on my part )  filled my service bay with Lamborghinis and Ferraris just a few months later. 
Viral is the real deal. This is where the rubber meets the road!"  —Joshua Prevost, Owner of Silver Arrow Service, NH.

welcome to OUR portfolio section: 
showcase of some of our tactical designer's best efforts: Manipulating target market perceptions through strategic design.

Platinum Plus Sports:

concept:

An elite sport-based life coach service, marketed to discerning clientele in search of transformative, one-on-one personal training with nutritional guidance and shared accountability. The site aesthetic reflects a futuristic, technologically advanced approach, while basing the brand voice in the approachable tone of a universal experience: the pursuit of fitness paired with the demands of a high-performance lifestyle. The visitor is led through an 8-stage transformative journey by a sports model whose progress is tracked by a simulated body scanner. Each stage features intensive, high energy animation sequences specific to the current stage; identifying challenges, monitoring progress and transforming the model's black and white scan to a glowing full color rendering as each level is completed.

SERVICES PROVIDED:

Comprehensive Identity Creative + Launch : Naming / Logo/ Tag Line Design • Web Design • Web Development • Copy Writing / Content / Corporate Voice.

digispheric immersive digital environments:

ANIMATEDWIRFRM_LOGO_FLDR
DIGISPHERE_FLDR
ANIMATEDWIRFRM_RE_FLDR_GRAY
ANIMATEDWIRFRM_TRVLHOSP_FLDR
ANIMATEDWIRFRM_ACE_FLDR
ANIMATEDWIRFRM_RISK_FLDR
ANIMATEDWIRFRM_AUTO_FLDR

concept:

Digital Technicians decending upon environments and digitally capturing slices of time as high definition, fully explorarable 360º immersive digital environments. An amazing technology with the ability to provide essential services + applications accross a wide variety of industries, this small company has chosen to focus its fire power on the industries that benefit most from Virtual Tours and Remote Virtual Workspaces such as Real Estate, Architecture/Engineering/Construction, Travel + Hospitality, Risk Management & Elite Automotive Sales.

SERVICES PROVIDED:

Comprehensive Identity Creative + Launch : Naming / Logo/ Tag Line Design • Web Design • Web Development • Copy Writing / Content / Corporate Voice.

cannabis energy drinks:

Screenshot 2015-08-01 13.26.52
MANGO_LIGHT_CELL_FINAL
cana_light

concept:

The North American East Coast Head of Digital Distribution for the popular energy drink, Cannabis Energy Drinks approached us to design and execute a digital campaign targeting their youthful market that reflected a high energy social scene and it's associated lifestyle with an accompanying ecom solution.

Crunching the numbers it was clear that the product's profit margin/cost to ship ratio precluded profitable sales of anything less than 12 packs.

Undetered, we decided that "anything less than a 12 pack wasn't really a party anyway", christened them "Party Packs" and produced what came to be known as the "Cannabis Energy Power The Party!" Campaign, which of course virtually screammed high energy, with hyperbright colors, animated graphics depicting epic scenarios populated with hard charging pursuers of the Click, Pick + Party lifestyle.

SERVICES PROVIDED:

Comprehensive Digital  eCom Creative + Launch : Tag Line Design • Web Design • Web Development • Copy Writing / Content / Corporate Voice.

RSVP Wedding Films / russell smith Video Productions:

concept:

RSVP represents Videography in its highest form. With a over a decade of uninterrupted FIVE STAR ratings in it's crown, RSVP  has it's sights set on 
taking the next decade to the next level with it's proven formula of unmatched professionalism paired with an unmistakably genuine love for their craft of Capturing the Emotion You Feel, That Only Motion Can Reveal.

SERVICES PROVIDED:

Comprehensive Identity Creative + Launch : Naming / Logo/ Tag Line Design • Web Design • Web Development • Copy Writing / Content / Corporate Voice.

xilingshi silk haute couture:

concept:

A fledgling no-name fashion startup came to us with a trunkful of fabric and a dream of importing luxurious silk garments—but they weren't sure

where to start or what to call themselves to set themselves apart. We researched the very origins of silk and spun them a brand based on a legendary Chinese Empress with a beautiful name who was also credited with discovering silk in 2700 BC.  Her name was Xi Lingshi, a beautifully exotic name (with exceptionally high recall value, an available .com domain name and a backstory lineage that screamed of luxuries reserved for the pinnacles of society.)

It was a slam dunk.  Xilingshi Haute Couture was born, dramatically lit, high contrast photoshoots exploding with color and silk draped models followed shortly thereafter. The fruits of the photoshoots were executed in an iconic minimalist design and commanded attention in large format printed pieces with their thick stock, silver foil and luxurious silk varnish for a supple hand feel.  All from a woman with a trunkful of silk and a dream.

To this day, Xilingshi is easily one of our favorite client underdog stories who made it big.

SERVICES PROVIDED:

Comprehensive Identity Creative + Launch : Naming / Logo/ Tag Line Design • Web Design • Web Development • Copy Writing / Content / Corporate Voice.

ensemble home theater systems: 

concept:

The merging of two exceptionally high-end providers of custom-designed home theater systems, critical listening rooms and smart home solutions required a brand refresh. Although many of these solutions could easily eclipse six figures and their market base was quite mature, they still wanted to appeal to younger clients of means to ensure that their marketshare wouldn't age out for lack of attracting replacement clients. Therefore, our design directive was to communicate the highly refined identity of an upper echelon provider of audiovisual luxury within reach. This was achieved through an opulent reinterpretation of their existing trade dress released in tandem with a fresh tagline reflecting approachable privilege. Next, a clean yet sophisticated web interface was launched. Echoing the color palette of the revised branding and featuring both copy and animations designed to appeal to a younger market
 
extolling the virtues of a mature appreciation of the finer things in life ——  intended to strike a balance between "now I get it" and "I still got it" with a youthful wink and a nod between the generations.

SERVICES PROVIDED:

Comprehensive Relaunch Creative + Launch : Logo Refresh • Web Design • Web Development • Pre Owned Ecom • Copy Writing / Content / Corporate Voice.

DEATHWISH DECADENCE DISTILLERY: 

concept:

This is what happens when a strategic design firm partners with a distillery for an exploratory dream project. 
Designed to target the youthful liquid luxury market, we asked ourselves a question: How do you appeal to a death obsessed culture who's also paradoxically convinced of their own immortality? Raise the bar by embracing luxurious martyrdom: Create a campaign featuring extreme flavors with an unapologetically toxic naming convention and
 wrap it in a high-end laboratory-chic bottle that oozes an implied liquid volatility that says "Might be my last night, but I'm doin it right, my last bottle is a baller, and the bass is tight"

SERVICES PROVIDED:

Comprehensive Identity Creative : Naming / Logo/ Tag Line Design • Package Design • Copy Writing / Content / Corporate Voice.

FIREWATER BEACH BAR + RESTAURANT:

concept:

A seasonal gated community required a comprehensive rebranding for their rustic waterfront restaurant + bar (to punctuate a change in ownership and distance the new operators from its predecessors in the eyes of the community).  Our research showed that the facility was the social hub of the community, who's residents were craving classic pub fare with a creative spin and frequent bar-centric events.  With the realization that it was much more of a bustling bar with a restaurant —(than a restaurant with a bar), the design directive decision was made to flop the naming convention to acknowledge that dynamic, while also capitalizing on the oversized fire pit and beautiful waterfront location.  In our experience, the best brand names have multiple meanings, and climb to the top of the list immediately.  Firewater was one of the most obvious we've ever encountered. When the two most dominant atmospheric components of the project, ( FIRE + WATER ) when linked = FIREWATER, (a common slang term for alcohol) you're halfway there.  When it pairs well with the bar-forward alliterative beach bar + restaurant, the pitch writes itself and the client wants to see it on menus and t-shirts yesterday.

SERVICES PROVIDED:

Comprehensive Identity Creative + Launch : Naming / Logo/ Tag Line Design • Web Design • Web Development • Copy Writing / Content / Corporate Voice.

Menu Design • Table Topper Design • Event Planning + Promotion • All Media + Communications 

 

we DRIVE

DRIVES DECISIONS

DESIGN

DESIGN

design drives decisions:

Design drives an unfathomable number of consumer decisions every day, resulting in billions of dollars in revenue annually.
Strategic design drives these decisions by hacking the human decision making process and manipulating the target market's triggers, Silentlysubconsciously, before they're even aware that the decision has been made, strategic design has already sparked desire, fanned the embers of envy, flushed the cheeks of lust, stroked the ego, imparted perceived values and manipulated perception. When woven together strategically, these forces create compelling campaigns, powerful product preferences and monolithic brands. It's abundantly clear that leveraging strategic design principles has emerged as an essential component of brand building, proving without question that design definitively drives decisions.

we drive design:

We're built for this. We live to hack human desire, shape decisions, manipulate perceptions and build brands through strategic design. This same passion has lead each of us through storied careers full of Fortune 500 clients and upstart underdogs alike. Along the way we'd like to think we've left a trail of iconic design, brands bettered and earned a little bit of that agency swagger that comes with getting an Emmy Nomination for your first commercial.

But we don't just hang around the office wearing capes and straightening picture frames at Starbucks ——      we crave the most challenging of clients, possess an insatiable hunger for growth and a savage pursuit of perfection in our campaigns. We approach every project with an unquenchable entrepreneurial spirit and each campaign as if we were partners with our clients. 

 "I spoke to Jake the Creative Director about my dreams of a Supercar Garage and his eyes lit up. He listened, understood my passion, interpreted it immediately and pitched it back to me as a multi-staged campaign on the fly.  I knew I'd met the right person + I made the right choice —
and that choice (and a lot of hard work on my part )  filled my service bay with Lamborghinis and Ferraris just a few months later. 
Viral is the real deal. This is where the rubber meets the road!"  —Joshua Prevost, Owner of Silver Arrow Service, NH.

 

elevate.

separate.

communicate.

We're flexible, scalable and posses formidable core competencies that enable us to adapt to a wide spectrum of needs.
Regardless of the challenges your particular project represents, we're confident that we have what it takes to elevate your brand's perceived value, separate it from the mediocrity of the masses and communicate a compelling message to your target market through multiple channels. Below are some service groups for your consideration. How may we best assist you?

1

START UP
LAUNCH SUITE

4

social media content management

2

brand audit

review + refresh

5

web development

ecom solutions

3

image control +

damage mitigation

6

ongoing branding
agreements

 

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